I got bit by the K-pop bug last year, it all started when I started watching a new streamer on twitch, and their playlist for the stream pretty much only consisted of K-Pop. There was some songs that I started to like after hearing them a few times. This turned into a loophole, after discovering one group, it quickly stacked up and I found even more groups which made music I started to like more and more.
K-pop is often classed as a "genre", but it is as diverse as western pop-music, it's just produced somewhere else, and commonly sung in a different language, in this case, Korean.
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